In 1999, The Daily News introduced a magnificent idea; it took the best advertisements from each month, judges by a panel of people including the Editor, and at the end of the year the 12 best were re-judged to see which was the best. The prime consideration was the Heading’s appeal to the market, composition, photographic images, and the actual text message contained in the body copy. “The Profit doctor”, Alan G. Hider, Won the Inaugural Award, then followed up in 20032 with a second award. You know that your Business will be getting the best marketing that anybody can get; today, Image and Attention are essential in the current market. If your small business is promoted in a better way, then it will appeal more, and achieve a better profile and profit!